The mother of all faceplants
The Awesome Transcript
This week marked a sad week in i-gaming history. An award winning casino group – the Club World Group – has fallen into the infamous rogue pit. And when I mean fall – I mean in the most glorious sense of falling. I do not believe that they will ever claw their way back out. This is bad – I mean really bad.
Club World casinos have had a turbulent last few months. Their operator/owner was pushed out of the business by his so called partners – and his business, the business that he had built up for over a decade just went to hell in a hand basket. Why you may ask? Well it had a lot to do with that the current business owners didn’t have a clue on how to run the casino group nor its affiliate program, Affiliate edge.
Affiliate edge was an award winning affiliate program that was staffed by the best affiliate managers in the business.
So anyway, imagine that you are a business owner – you have just been placed in charge of a multi million dollar business, and you don’t have a clue on how to run it. What are you going to do? Well you’re going to bring in some trustworthy advisors to help you out. That would be a smart move. Did the owners of this casino group do this?
Actually, they did the polar opposite. They brought in a couple of the most scam laden persons imaginable. People who are directly connected with Affpower – a casino group that was caught red handed using fake games this last year. And everybody knows about this. This has been common public knowledge for nearly a year now. Affpower – an Israeli run company that is really the crap hole of this industry. I have no idea why the operators of Club World decided to bring these guys in – but they did.
And these affpower guys – I could name names – but I won’t for now, but many of you in the industry know who I am talking about, they decided to pull a scam over on Affiliate edge’s affiliate partners – the webmasters who had been promoting the club world casinos for years. These guys began to remove the revenue earned from these webmasters. This is fraud – and there are scores of webmasters at this very moment who are comparing stats with one another and I can pretty much promise you, they will be taking action on this. Fraud is fraud.
As soon as the key employees found out about this fraud – they gave notice. They gave notice without a backup – or any jobs lined up – putting their family lives and livelihoods in jeopardy. This is what I mean as being a really bad situation. The worst event that has hit the online gambling industry for years.
And you the players will be affected. If you are a member of this casino group, there is no guarantee that you will be treated fairly. This casino group is being accused of blatant fraud, and those managers that were taking care of your account are no longer there. There are other casinos to choose from. Play smart and not with Club World. You have no idea how long this casino group will remain as a viable company.
What a crying shame to see what was one of the best run casinos – for years – fall from grace because of some really stupid decisions made by the operators.
To begin with, there were three owners of the parent company. One of the owners was the primary operator of the casino group – he called the shots, and he trained his people, and he oversaw the day to day business. In fact, over the years his team became one of the best casino groups imaginable. Just take a stroll through our awards sections and you’ll see what I mean.
Anyway, to make a long story short, these three owners had a falling out, and the CEO (the primary operator) resigned. Well, the two others hadn’t a clue on how to run a casino operation (even after making public statements that they did), they brought in a rogue operating staff to assist. Big mistake – they were from Affpower – a casino group that has the sordid history of using fake NetEnt and Novomatic games.
Whether these operators had a past relationship with these dubious folks, or stepped into this situation with “stupidity” blinders on, only time will tell. But when these Affpower folks got involved, the entire operation went pearshaped.
The senior staff resigned when it was clear that the Affpower folks were “shaving” the revenue from their affiliate partners. These staff members should be applauded for doing the right thing – they saved their reputations even though their futures are unknown. They quit before they had anything lined up. That’s had bad this was.
The casino affiliate program was cheating it’s affiliates – which pretty much sums up the business ethics of this group. I would not touch this casino with a ten foot pole.
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The mother of all faceplants
Sad to see a casino go to the darkside. If you can’t trust this casino to treat its business partners fairly, how do you think they will treat their players.
Avoid this casino at all costs.