Greentube in major deal with Caesars Digital

By Dave Sawyer, Last updated Apr 17, 2024

Greentube, the digital gaming and entertainment arm of NOVOMATIC, has achieved significant progress in the North American market through a partnership with Caesars Digital.

The collaboration has enabled Greentube to introduce its latest online casino gaming content to players in New Jersey and Michigan via Caesars’ online platforms, with plans to expand into additional jurisdictions in the future.

The newly launched titles, which include Thunder Cash™, Dolphin’s Pearl™, Diamond Cash™ Mighty Buffalo, and Charming Lady’s Boom™, have already been made available on Caesars Palace Online Casino and Caesars Sportsbook & Casino.

These localised games have demonstrated remarkable performance in other parts of the United States market, setting the stage for their success with Caesars Digital.

For Greentube, this partnership represents a significant milestone and aligns seamlessly with the company’s ambitious strategy to establish a strong presence in North America.

Since its entry into the region in 2021, Greentube has successfully captured market share, and this collaboration with Caesars Digital further reinforces its commitment to growth and expansion in the North American iGaming landscape.

Markus Antl, Director Global Sales and Key Account Management at Greentube, said: “Launching our content with Caesars Digital has been a key objective for us since we first entered the U.S., so we are extremely pleased that we have now made it a reality.”

“As one of the most established industry brands in North America, we realise the potential of this partnership and we look forward to working together to not only strengthen our online presence but to also explore omnichannel opportunities.”

Ricardo Cornejo Rivas, Vice President of Online Gaming at Caesars Digital, said: “We take pride in providing the largest and most diversified collection of games for our online casino players.”

“Adding Greentube’s wide and proven content portfolio to our platforms allows us to deliver fresh entertainment to our players in multiple jurisdictions that we can be confident in.”

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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