Scientific Games Rebrands Gaming and iGaming Groups as Light & Wonder
By Simon Wright, Last updated Mar 12, 2023
The US based powerhouse developer of casino game content Scientific Games, have in the past week announced the rebranding of their Gaming and iGaming groups, which will form a new stand-alone company called Light & Wonder.
In a press release issued on the Scientific Games site, this news was covered with the following statement: “In preparation for the Scientific Games Lottery group becoming a stand-alone company, the company’s Gaming and iGaming groups have rebranded as Light & Wonder.”
“Scientific Games will continue our successful path as a global lottery company and partner of choice for government lotteries as Light & Wonder carves its own path forward to become the leading global gaming company.”
“Scientific Games lottery organisation will keep the iconic Scientific Games name, and the company’s Gaming and iGaming business units are moving forward as Light & Wonder. Light & Wonder’s rebranding does not impact the company’s lottery business or 130 customers in 50 countries worldwide.”
“As announced in October 2021, the sale of Scientific Games’ Lottery business to Brookfield Business Partners is expected to close in late March, Scientific Games Lottery Executive Leadership team will remain in place with some additions to support functional areas as it becomes a stand-alone company.”
Commenting on this news, Patrick McHugh the Lottery Group CEO said: “These strategic business moves are several years in the making and would not be possible without a true team effort. We congratulate our Gaming and iGaming groups’ rebranding on March 1st.”
“This brings our Lottery organisation one step closer to moving forward as a stand-alone, privately held company, focused 100% on our global lottery customers.”