Kindred undertake Strategic Review

By Dave Sawyer, Last updated Apr 26, 2023

This morning the Swedish iGaming Group Kindred, who operate the well known household brands Unibet and 32Red have announced that they are to undertake a strategic review of their business, which could even see the company sold, in a move which is according to the board, to maximise the value for shareholders.

As we bring you this latest development, Kindred are currently providing a live webcast for their shareholders which details their Q1 Report for 2023.

In a press release issued on their corporate site this morning, Kindred state: “Kindred Group plc (“Kindred” or the “Company”) has assembled a world-class portfolio of online gaming and sports wagering assets in key jurisdictions around the world, and the Board of Directors is focused on maximising the value of these assets for the Company’s shareholders.”

“Kindred hereby announces that its Board of Directors has unanimously decided to initiate a process to explore strategic alternatives for the Company.”

“As part of this strategic process, the Board of Directors will consider all potential alternatives that can deliver value for the Company’s shareholders. Such alternatives could include a merger or sale of the Company (in whole or in part) or other possible strategic transactions.”

However the press release goes on to state that there is no definitive timetable set and all options and alternatives will be given due consideration.

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

CasinoMeister heart Top 5 casinos


325% Slots Bonus on 1st, 2nd and 3rd Deposit

3Dice Casino

110% up to $110 Welcome Bonus


300% Slots Bonus up to $3,000 on 1st, 2nd and 3rd Deposits

Roaring 21 Casino

400% up to $4,000 + 100 Free Spins Welcome Bonus Package