Gambleaware Chairperson Warns On Gambling Proliferation

By Brian Cullingworth, Last updated Aug 25, 2017

Kate Lampard believes that online gambling will generate more than half of Britain’s gambling revenues in the next 12 months

Writing in The Times newspaper over the weekend, Gambleaware chairperson Kate Lampard observed that it seems gambling is everywhere in the UK these days through advertising, television coverage of sports events, the ubiquitous FOBTs in betting shops and football team sponsorships.

She notes that according to data company Neilsen GBP 312 million was spent annually by gambling forms on advertising alone…and that does not include marketing investment made by online operators.

And she opines that in the next 12 months, it is likely that more than half of the revenue generated by gambling businesses operating in Britain will be online.

Social and video gaming offer an easy transition into gambling and increasingly the difference between the two is unclear, Lampard claims, presumably in a reference to the burgeoning eSports sector.

All gambling products carriy risks, she points out, urging that the public demand that all those profiting from commercial gambling do everything possible to protect players, especially young people, from being harmed.

Lampard is concerned at the impact of online advertising on children, claiming that the industry has spent GBP 1.4 billion on advertising since 2012, with online casinos doubling their marketing budgets over the past five years.

“With the average age at which children start to watch post-watershed TV unsupervised being 11¾, restrictions based on a 9pm watershed may offer little protection. We need to balance the array of advertising with information about the risks,” she suggests.

Lampard says that problem gambling is twice as common among young people as the population as a whole, pointing to Gambling Commission studies that had found problem gambling is twice as common among people aged between 16 and 24 than the population as a whole.

“As a society, we should be concerned about the rising risk of harm from wider access and more regular participation in gambling on future generations, resulting in a possible public health crisis in gambling addiction,” Lampard concludes.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

CasinoMeister heart Top 5 casinos


325% Slots Bonus on 1st, 2nd and 3rd Deposit

3Dice Casino

110% up to $110 Welcome Bonus


300% Slots Bonus up to $3,000 on 1st, 2nd and 3rd Deposits

Roaring 21 Casino

400% up to $4,000 + 100 Free Spins Welcome Bonus Package