End of monopoly
Coming into effect January 2018, the new framework liberalising Danish online bingo and horseracing betting markets will end the Danske Spil monopoly.
Bingo will be taxed at a rate of 20% of GGR — the same as casino and sports betting which were regulated back in 2012.
Turnover on horse betting will have an 8% levy that will go to Danish horseracing association Dansk Gallop.
The head of Spillemyndigheden, the Danish regulator, called this rate of tax conterproductive doubting anyone but Danske Spil will pick up horseracing.
Bingo, on the other hand, appears to be more attractive as it appeals to a wider audience of entertainment-seekers.
Mr Green already has plans for a bingo-related launch later this year.