Svenska Spel chooses SBTech as Sportsbook Provider
By Simon Wright, Last updated Feb 10, 2021
Swedish iGaming operator Svenska Spel have chosen SBTech as the provider of their sportsbook operation, in an announcement made earlier this afternoon. Svenska Spel is a state owned Swedish company operating in the regulated gambling market in Sweden.
With Svenska Spel being the first such iGaming operator to be regulated and licensed to offer online gambling products in the country. This was prior to the Swedish Gaming Regulator, Spelinspektionen, opening up the Swedish market to other operators.
SBTech are an award winnning provider of sports betting solutions online and currently service over 50 iGaming operators with their sports betting platform. The deal with Svenska Spel sees SBTech secure a multi-channel sportsbook partnership with the Swedish iGaming operator.
Speaking about the partnership, Andrew Cochrane, the Chief Development Officer at SBTech, commented: “We are incredibly proud and excited to have been awarded this partnership with Svenska Spel Sport and Casino AB following a an extremely rigorous selection process.”
“We look forward to completing the integration of our sportsbook solution across Svenska Spel’s retail, mobile and online channels and helping Sweden’s leading gaming company deliver the foremost sports betting experience in the market.”
“To have secured one WLA member agreement this year has been a huge achievement, but to now have three large-scale government projects underway is phenomenal.”
“It is testament to our award-winning technology, products and services, and the dedicated team we have built and continue to invest in as we grow across major regulated and newly regulating markets around the world.”
Commenting on behalf of Svenska Spel, Björn Kjellsson, said: “It feels fantastic to present this partnership which we are very happy is finally in place. It has been a long process to find the right partner for us which we think we have in SBTech.”
“We are very pleased with our choice and we are convinced that our customers will appreciate our updated sportsbook when we go live.”
Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.
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