Self-regulation In Sweden – A Pre-emptive Move?

Swedish media groups work on a responsible advertising plan before government regulation kicks in

With the prospect of new regulatory developments in Swedish online gambling ahead following government's impending review of the industry (see previous InfoPowa reports), trade associations for the local digital, television, print and publishing media are talking about self-regulation in what appears to be a pre-emptive move.
Relations between the media and government regulator Lotteriinspektionen have hardly been harmonious in a market where attempts have been made to disrupt lucrative advertising business from online gambling operators outside the ambit of national monopoly Svenska Spel, which has itself been the subject of critical European Commission opinions.
Leading the charge in the self-regulation initiative is the Tidningsutvivarna trade association, which has drafted a ten point guide for responsible advertising for the consideration of other associations, local media reports indicate.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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