Pragmatic Play continue their push into Latin America

By Simon Wright, Last updated Mar 1, 2021

Malta based casino content creator Pragmatic Play who throughout 2020 are keeping up a blistering pace of releasing at least four new games a months are continuing their growth in the ever lucrative Latin American market.

Announcing a deal with Colombia focussed Luckia, the Colombian operator will now have access to the entire Pragmatic Play portfolio of slot games, enabling them to offer their players games such as Wolf Gold, Wild Walker and the popular John Hunter series of slot games.

Luckia who have a land based presence in the country as well as an increasingly popular online presence have a significant customer base, which Pragmatic Play will now be able to reach as a result of the deal reached between both companies.

Speaking about increasing their exposure on the South American continent, Melissa Summerfield the Chief Commercial Officer at Pragmatic Play commented: “Our slots content has proven incredibly popular in the region, and signing this deal with Luckia, one of the Colombia’s largest operators, will allow us to showcase our quality games to a much wider audience.”

“With the help of our newly-established LatAm hub, we’ve been able to expand our footprint quickly and effectively in the area, while our local presence will help us to continue building on this mutually beneficial partnership with Luckia going forward.”

Luckia’s Online Director Jaume Moragues, speaking about being able to offer their customers Pragmatic Play casino content said: “Pragmatic’s games portfolio is packed with titles that are known worldwide for their high quality and exciting gameplay.”

“Enhancing our product offering is vital to us and we are confident this partnership will enable us to attract in Colombia an even wider Casino audience.”

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