Landmark Bingo Deal for Pragmatic Play

By Simon Wright, Last updated Jul 1, 2023

Malta based Pragmatic Play have announced a ‘landmark’ deal with Broadway Gaming, the owners and operators of brands such as Butlers Bingo, Glossy Bingo and Rosy Bingo. The deal reached between Pragmatic Play and Broadway Gaming, will see Broadway Gaming use Pragmatic Play as the sole Bingo provider for its entire player network.

Broadway Gaming operates one of the largest UK facing Bingo Networks, since being established ten years back in 2010. Over the past ten years they have built up their network to now number five stand alone brands, including their premier brand Butlers Bingo.

Commenting on the news, Melissa Summerfield, Pragmatic Play’s Chief Commercial Officer, said: “We’re thrilled to see our products live with one of the most prominent Bingo operators in the UK market.”

“Being selected by Broadway, from a range of suppliers, to be their exclusive Bingo provider is yet another impressive landmark for the performance of our product and a recognition of the innovation and hard work we’ve put into the development of this vertical.”

“We are quickly becoming the go-to Bingo provider for the industry with deals recently closed such as SkillOnNet’s PlayOJO, Lottoland, LeoVegas and more. Broadway Gaming is known for having a substantial, loyal player base who expect a high-quality gaming experience and this partnership will enhance that further.”

Commenting on behalf of Broadway Gaming, Chief Executive Officer David Butler stated: “After evaluating many products and many providers, taking Pragmatic Play’s Bingo offering through a direct integration was the best decision, and represents an important step for us.”

“Our players expect high-quality games, and we’re sure that Pragmatic Play’s products will exceed our, and their expectations. We can’t wait to see how the games will perform with our brands and on our network.”

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