More Guerilla Marketing From Paddy Power Betfair

By Brian Cullingworth, Last updated Aug 31, 2018

Pope’s visit to Ireland creates an irreverent but amusing opportunity for some typical PPB fun

Paddy Power Betfair‘s penchant for provocative, amusing and above all eye-catching marketing was in evidence again this week as Ireland prepared to receive its first Papal visit in decades.

Prompted by the results of a survey it commissioned which conveniently showed that 25 percent of Irish Catholics had not attended confession in over a decade, PPB set about constructing a giant, metres-high “drive through confessional facility” close to the Dublin public venue where the Pope will address the faithful.

Presented cleverly if somewhat irreverently as a huge confession box, the structure was touted as “providing an express lane to eternal salvation for Ireland’s lapsed Catholics,” enabling them to offload their accumulated sins quickly and conveniently by using the drive-thru’ facility, or as PPB put it: “Complete your contrition with your keys in the ignition”.

In a dig at the recently well-publicised reports of priestly misbehaviour in the church, PPB invited the “Catholic hierarchy” to “… take a spin through our mega drive-thru confession box while you’re here” if they have anything they would like to “get of their chests”.

When InfoPowa went to press there had been no immediate reaction from the church, the public or the authorities to the project, but it would seem almost inevitable that there will be discussion and debate… and that’s the name of the game for the gambling group.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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