Greentube expand exposure in Italy

By Simon Wright, Last updated Feb 4, 2021

At the end of last week, Greentube announced further expansion into Italy with a deal with the leading Italian operator Snaitech, which in turns further establishes the Novomatic subsidiary’s foothold and exposure in the country.

As a result of the deal reached with Snaitech, this now means all of the slot games that have been released by Greentube are now available to play at Snaitech’s website and mobile channels.

This partnership with one of the largest operators in Italy builds on Greentube’s recent growth in the local market and further cements the appeal of its games with Italian audiences.

The distribution agreement provides Snaitech with access to NOVOMATIC’s classic land-based titles – including “Book of Ra™ deluxe”, one of the most successful titles, both in international land-based and VLT markets. Many of these titles have been successfully converted for online and are playable across a range of digital devices.

Commenting on this deal, Greentube’s Head of Sales, Daniel Lechner, said: “Partnering with Snaitech demonstrates that our portfolio has become a must-have for Italian operators and adds another leading brand to our rapidly growing Italian client base.”

“Italy is a strategically important market for us, and it is fantastic to see our collection of Italian-licensed content continually deliver exceptional results for operators in the region.”

In addition Snaitech’s Alessandro Allara, the company’s Sports and Digital Director, commented: “The launch of Greentube’s “Book of Ra™ deluxe” online slot on website, mobile and the Snai Slot app is a very important plus for our company. Both for the quality of the product that has always been one of the most loved and requested by players and for the innovative technological contribution.”

“Since the game has been available on our website, over 8,000 customers have registered and played for the first time. More, Snaitech launched for this integration a new casino platform – “Casinò Snai” – entirely developed and managed in-house.”

“This is a step forward that allows us to meet the needs and requirements of our customers and to guarantee them a complete, competitive and safe gaming experience.”

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