Gamesys have today announced the launch of a new product, in the form of Virgin Bet. In launching Virgin Bet, Gamesys are hoping to gain a foothold in the lucrative UK sports betting market.
In what Gamesys label a ‘Landmark agreement with SBTech” the Virgin Bet sportsbook aims to provide a straightforward and engaging betting experience.
Gamesys’ Gibraltar Marketing Director Simon Mizzi said: “We’re excited to launch Virgin Bet into the world’s most competitive sportsbook market. We believe the Virgin brand has the ability to help change the industry for the better and we look forward to giving our customers the experience we feel they deserve.”
SBTech CEO Richard Carter added: “This is a significant announcement and achievement for the business which strengthens our UK presence. Gamesys is likely to become one of our largest customers over time and we’re delighted to be working with their management team whom we have long admired.”
“Gamesys has put its faith in us due to our proven track record of delivering world-class sportsbook and casino platform solutions. This is testament to our talented team, outstanding product portfolio and the exceptional results we are able to generate for our partners.”
Virgin Bet also features an app for Android handsets, so providing players the ease to place bets whilst on the move. Whilst an iOS equivalent for Apple iPhones is currently being worked on, with a release to the Apple App Store imminent.