An email sent out by Casumo Affiliates, the affiliate marketing arm of Casumo Casino, to their affiliate marketing partners, has instructed them to cease all promotion of the casino to UK visitors.
The email reads: “Dear Casumo Partner,
In light of an ongoing improvement process being carried out by our organisation, which includes the introduction of new compliance measures and improved automation, we are asking for your immediate cooperation in pausing all advertising and promotion of Casumo casino and sportsbook products in the UK market.
Kindly note that this instruction applies to all marketing efforts with immediate effect, including but not limited to banners, pop-ups, social media adverts, hyperlinks, etc. We will honour a grace period through 16:00hrs GMT on Monday, 24th February 2020 after which time new conversions will no longer be remunerated.
The following proactive measure applies solely to the UK market and will be reevaluated in the near future. If you have any questions or require further clarification, please contact your account manager or firstname.lastname@example.org.”
This action taken by Casumo, follows that of Mister Affiliate, the affiliate programme responsible for the promotion of Mr Green, whereby two weeks ago they sent out an email to their UK based affiliates, instructing them to stop promoting Mr Green to UK visitors to their sites.
As per the email quoted above, affiliates of Casumo have until 4pm next Monday to comply with their request.