Acquisition of Expekt completed by LeoVegas

By Simon Wright May 20, 2021

The online casino operator LeoVegas Group have completed their acquisition of Expekt, after the news back in March earlier this year confirmed that they were in the process of acquiring Expekt Nordics Ltd and related assets (“Expekt”) from the Betclic Group, for a consideration of €5m.

As a consequence of the completion of the acquisition of Expekt, the brand is to be relaunched as part of LeoVegas’ strategic broadening of its operations and stronger focus on sports betting.

The new Expekt is being launched in Sweden as the first market, where customers new and old according to the press release will encounter a modern sports betting brand and the ultimate sports betting experience.

Gustaf Hagman, LeoVegas’ Group Chief Executive Officer commenting on the completion of the acquisition of Expekt, said: “It’s incredibly exciting for us as we launch the new Expekt today.”

“The timing couldn’t be better with the eventful years in sport that we have in front of us. By running Expekt on our technical platform starting from today, customers will be able to partake in our award-winning gaming experience – both for sports betting and casino.”

“Expekt will once again be a leading sports betting brand in Sweden and the Nordic countries, and that work starts today.”

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.