Zynga's New Social Gaming Product Increases Player Engagement
By Casinomeister, Last updated Oct 16, 2015
In-house developed "SponsoredPlay" brings players and advertisers together
The in-house development team at social games provider Zynga has come up with a feature that they claim will bring about more player engagement with in-game advertisers.
Branded SponsoredPlay, the product rewards players as they play a game if they engage with sponsoring advertisers. Brands are charged each time a person plays their sponsored level and can offer players a reward in exchange for playing.
Beta testing of the new product on Zynga's popular Farmville game in conjunction with selected advertisers has apparently generated positive results that include a double-digit increase in player time in the game, along with significantly more opt-ins compared to more traditional and conventional ads.
Zynga spokesperson Amy Gershkoff said the launch of SponsoredPlay had enabled Zynga to deliver a player-centred advertising experience, simultaneously assisting advertisers to connect with the right consumers, in the right games at the right time.
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
Top 5 casinos
