The Inside World Of Draftkings Ceo
By Casinomeister, Last updated Oct 2, 2015
"Once they try it, they like it. It's sticky."
Fortune Magazine has run an interesting insight into the meteoric rise of Boston-based daily fantasy sports start-up DraftKings and its 34-year-old chief executive officer, Jason Robins titled "Big Bet — How Jason Robins is blowing up the $15 billion world of fantasy sports".
The article reveals staggering figures in terms of sign-ups following a huge media push timed for the kick-off of the new NFL season. Two hundred thousand sign-ups in one day, equating to a ten-fold increase in the history of the fantasy sports start-up.
Californian-born Robins is listed as No. 8 on Fortune's 2015 "" list. He was educated at Duke University, went on to serve in a marketing executive capacity at Capital One followed by a similar position at VistaPrint.
It was at VistaPrint that he and two colleagues Matthew Kalish and Paul Liberman, hatched up the idea of DraftKings which subsequently launched in 2012.
The full article can be read here: http://fortune.com/2015/09/24/draftkings-jason-robins-40-under-40/
On DraftKings daily fantasy sports customers, Robins said: "Once they try it, they like it. It's sticky."
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
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