Paddy Power Names Marketing Innovation Director
By Casinomeister, Last updated Nov 6, 2015
Fresh ideas across new channels
Paddy Power has hired Sarah Ellis Davies as marketing innovations director reporting to chief marketing officer Gav Thompson who was appointed earlier this year.
Davies joins the gambling operator from Telephonica Global and O2/Telefonica Europe where she served in similar positions.
Together with Paddy Power's in-house innovation team, Davies will look for new commercial opportunities using customer behaviour and product data as a base. She will be tasked with executing marketing and brand strategies across new channels and technologies.
"Sarah has one of the brightest innovation brains out there," commented Thompson. "By looking at new ideas from the customers' perspective, we are confident that Sarah will help the team unlock some different and exciting opportunities for us".
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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