A.s.a. Releases List Of 2016's Most Controversial Adverts
By Casinomeister, Last updated Jan 20, 2017
No surprises, Paddy Power appears in the Top Ten… twice!
Paddy Power's penchant for advertisements that cause a stir saw the betting company mentioned twice in the Top Ten most controversial adverts of 2016 released by the Advertising Standards Authority in the UK Thursday.
The list of advertisements that have triggered the most complaints is headed by Moneysupernarket, which holds the top two and the third spot with a total of 2,464 complaints. Match.com annoyed another 896 complainants, whilst Paddy Power occupied the fifth and seventh spots with a total of 670.
Other companies on the Top Ten list included Smart Energy (250), Home Office (216), Gourmet Burger Kitchen (195) and Maltesers (151).
Most of the Top Ten complaints were that the adverts caused offence, running against the trend of 70 percent of ASA beefs, which were about misleading advertising.
The publication Drum has published more detail on the 'awards', and a few examples of 'offensive' television adverts here:
http://www.thedrum.com/news/2017/01/19/the-top-10-most-complained-about-ads-2016-including-moneysupermarket-paddy-power-and
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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