Sky Betting & Gaming Joins B.h.a. Advertising Partnership (update)
By Casinomeister, Last updated Mar 18, 2016
Online gambling group signs three year agreement as an Authorized Betting Partner
The British Horse Racing Authority announced Friday that online betting group Sky Betting and Gaming has signed up to its controversial Authorized Betting Partner project in a three-year deal commencing April 1 that includes the betting company voluntarily paying the BHA an at present undisclosed percentage of its revenue from UK horse racing wagers.
In return, Sky Betting will be allowed to participate in sponsorships and advertising at British horse racing tracks, joining companies like BetVictor, 32Red, Bet365 and Betfair who have already signed up.
Not so keen on participating in the project are major companies like Ladbrokes, Coral and William Hill.
The sign-up of Sky Betting followed a week of speculation on whether the Leeds-based company would do the deed, which can entail coughing up around 7.5 percent of revenues derived from UK horse race wagering to the BHA.
InfoPowa readers will recall that all UK-based bookies will have to contribute to the BHA anyway by April 1 2017 following a new law by the British government introduced earlier this year.
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
Top 5 casinos
