Good Opportunities For Topbetta In Media Deal
By Casinomeister, Last updated Mar 4, 2016
Fairfax's Australian Community Media network to promote fantasy sports and racing tournaments
The Australian online daily fantasy sports and betting company TopBetta has secured valuable publicity and advertising opportunities through a deal with media giant Fairfax giving access to its Australian Community Media network of 140 websites, which serve 3.4 million readers.
Analyst Morgan Stanley estimates there are around 1.4 million fantasy players in Australia.
TopBetta chief executive Todd Buckingham said the concept of compiling a fantasy team and betting for a real jackpot was attractive to local punters. The company has 2,800 active users but plans to grow this to 10,000 or more users following the agreement with Fairfax.
Buckingham said that daily fantasy sports is popular in a world where players do not have the time to compete over a whole fantasy sports season.
The deal with Fairfax will see TopBetta offering million dollar prize pools across selected sports, with free rolls and A$10 fees that allow players to compete for tournament prizes of up to A$10,000.
TopBetta will launch the first Fairfax tournament in March to coincide with the start of the NRL and AFL seasons, and expects to sign more deals covering Sydney and Melbourne later this year. The company has also revealed that it is negotiating possible broadcast collaborations with Seven West Media.
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
Top 5 casinos
