Paddy Power's Latest Advert Pokes Fun At Scotland
By Casinomeister, Last updated Jun 17, 2016
Failure to qualify for Euro 2016 food for the guerrilla marketers
Paddy Power's controversial marketing style of creating publicity by amusingly exploiting issues and events was much in evidence again as the Euro 2016 football festival kicked off this week.
The company, famous (or infamous depending on your viewpoint) for flying green underpants and a Jesus hot air balloon, amongst others, had a bit of fun with Scotland over that nation's failure to qualify for the prestigious football competition, and you can enjoy the result here:
Here's a few of the more controversial adverts and billboards used by the gambling company in the past:
http://www.thesun.ie/irishsol/homepage/irishfeatures/6537783/Paddy-Powers-Top-10-most-controversial-campaigns.html
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
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