Pmu Ink Multiple Sports Sponsorships
By Casinomeister, Last updated Jul 22, 2016
Selected clubs have strong regional presence
French gambling operator Pari Mutuel Urbain (PMU) has deployed a new partnership strategy with the inking of eight French club football and rugby sponsorship deals for the 2016/17 season.
Football sponsorships comprise RCL Lens, FC Rennes, Stade Levallois and Racing Club Strasbourg and French Rugby clubs Toulon Rugby, Racing 92 Paris, Lyon Lou Rugby and Stade Toulousain.
PMU intends promoting both its retail and online businesses through these sponsorships with exclusive offers of unique experiences such as club visits and customised betting offers for fans.
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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