Kambi Clinches Major Mexican Sports Betting Deal
By Casinomeister, Last updated Nov 25, 2016
Agreement inked with Apuestas Internacionales, S.A. de C.V. for the provision of multi-channel sports betting service for the brand "PlayCity"
Kambi and Apuestas Internacionales, which has 17 casinos in operation under the brand "PlayCity", have signed an agreement for Kambi to be the exclusive supplier of sports betting services for the PlayCity land and online casinos.
The deal follows a successful 'proof of concept' trial period in which Kambi deployed its retail offering in two of PlayCity's casinos in Mexico.
Kambi will provide sports betting services to PlayCity's entire Mexican land based casino network and to its online operation, offering PlayCity's customers a contemporary omni-channel sports betting experience.
Kambi is now live in five of PlayCity's casinos and the plan is to deploy in twelve more casinos by the end of March 2017.
Kristian Nylén, CEO of Kambi said in a statement this week:
"Kambi has shown it can translate its online user experience into its retail offering for PlayCity's casino customers with its unique over-the-counter and self-service betting terminal offering."
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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