Betsson Takes On Gamevy Scratch Cards
By Casinomeister, Last updated Dec 9, 2016
Four exclusive cards designed for Swedish online gambling operator
Start-up scratch card game developer Gamevy has clinched a deal with Swedish online gambling operator Betsson to provide four exclusively designed scratch card games. Incorporating Betsson imagery, themes and built around the Betsson mantra of "Anytime's playtime" and "Anything can happen", these bespoke cards are built specifically to appeal to the gambling group's players
"It's been great to work with a customer who is so open to innovation and seeing what we can create together," commented Paul Dolman-Darrall, Gamevy's CEO. "We know that instant win games and scratch have hardly been considered in the past by many operators, but a few are starting to realise the opportunity they represent for appealing to a broader demographic."
With playful animations and several chances to win on each card, the games are built for mobile, encouraging interaction and swiping, rather than players relying on the Reveal All button. Launching with a top prize of GBP 100,000, the plan is to increase the jackpot to GBP 1million soon.
Gamevy says it is partnering with several leading operators to deliver bespoke content that offers a real point of difference to players and increases brand loyalty.
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
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