Keep Your Head, Says Racing Post T.v. Advert
By Casinomeister, Last updated Mar 14, 2014
New advertisement urges punters betting app
The Sell! Sell! advertising agency has developed an eye-catching and innovative television advertisement for Racing Post, promoting its betting app and smarter gambling.
The production uses advanced computer technology to create a headless effect on its characters in supporting the concept of punters using — not losing — their heads when betting on mobile devices.
The television campaign will be augmented by radio and print ads.
Louise Agran, marketing director at the Racing Post, said: "The ads are charming, funny and unique. And we'll begin our campaign to Stop Headless Betting at this week's Cheltenham Festival."
Vic Polkinghorne, creative director at Sell! Sell!, added: "The market for betting apps is crowded, and advertising for bookies is incessant and noisy; it was important for us to find a way to make Racing Post distinctive in this category."
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
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