Vera & John Has Big Plans For The U.k. Online Gambling Market
By Casinomeister, Last updated May 30, 2014
Initial budget of GBP 3 million for entry to British market
Online casino operator Vera & John is concluding a competitive marketing agency pitch to decide who will handle its foray into the British market scheduled for July this year.
The company has budgeted GBP 3 million for initial PR and marketing, which will be overseen by chief marketing officer Jason Gallucci, formerly the chief executive of Lexis and the Next15 agency, reports PR Week.
"We are launching into a crowded market space and need to create a brand that uses the power of earned media," Gallucci said Friday. "It will potentially be across all channels, while building in the ability to create PR and social ripples."
A decision would be made in the coming weeks, he said, adding that the retained work may involve more than one agency.
The Maltese-licensed casino has previously targeted the Scandinavian market.
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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