Full Tilt's New Ad. Campaign Launched
By Casinomeister, Last updated Oct 31, 2014
New UK campaign "shares the experiences of players"
Despite its expansion into casino games, there's still a heavy online poker influence in Full Tilt's new UK marketing campaign, launched this week and scheduled to be delivered across a variety of media platforms.
Created by the company's advertising agency Simply Zesty, the campaign is designed to "showcase the drama of playing at Full Tilt from a player's perspective," according to a statement from Full Tilt.
During the campaign, Brit players will be invited to create their own stories for reward.
In the vanguard of the campaign are television and video ads, commencing with two presentations titled The Call and The Bluff, which can be previewed here:
Dominic Mansour, Full Tilt's m.d. says:
"These cutting edge adverts showcase exactly what playing our games is all about – the psychological warfare, the bluffing, the fun and the drama that happens all day long at Full Tilt.
"A huge amount of time and effort has gone into the new brand and we're thrilled to share the first of our stories with the UK."
Online Casino News Courtesy of Infopowa
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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