Costa Bingo Renew Scary Spice Contract
By Casinomeister, Last updated Mar 27, 2015
Mel B contracted for 2015
Intertain Group subsidiary Mandalay Media has renewed its contract with Mel B of Spice Girls fame following what they term "her successful debut in 2014 on the Costa Bingo site".
The 2014 campaign saw Mel B feature in a TV campaign while also assuming the voice of Costa Bingo's bingo caller.
"Mel B made a great impact last year," said Christian Colton, Head of Marketing, Mandalay Media. "She was integral to our site and resonated well with our audience, especially as she became the voice of our bingo caller. We're very excited to continue working with Mel B for a second year at Costa Bingo."
A new Costa Bingo campaign is set to launch later this March featuring Mel B and a beach-style theme.
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
bryan@casinomeister.com
Top 5 casinos
