Betsson Curtails Dutch Language Marketing For Now
By Casinomeister, Last updated Jun 19, 2015
Swedish company wants to ensure it does not endanger its chances of a licence in the Netherlands
The Swedish online gambling group Betsson AB has confirmed that it has curtailed affiliate marketing and promotions in the Dutch market in the interest of ensuring it will be favourably considered for a licence under the forthcoming regulatory regime in the Netherlands.
InfoPowa readers will recall that the Dutch government has repeatedly warned that illegal operators run the risk of have online gambling license applications rejected if they continue to act illegally in the run-up to legalisation later this year.
The Dutch regulator Kansspelautoriteit has also recently agreed new advertising restrictions with media groups in the Netherlands.
Betsson has Dutch-facing subsidiaries in the form of the successful Kroon and Oranje internet casino brands, and has advised affiliate marketers that players referred from promos presented in the Dutch language will no longer be accepted and credited.
Betsson's temporary withdrawal from the market follows similar voluntary suspensions in promotional activity by 888 and William Hill (see previous InfoPowa reports).
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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