Draftkings Commits $250 Million In Advertising To E.s.p.n.
By Casinomeister, Last updated Jul 31, 2015
Spend will be over a two year period
Daily fantasy sports operator DraftKings has committed to a two-year, $250 million advertising deal with Walt Disney American sports network subsidiary ESPN.
Under the terms of the agreement, DraftKings will become the exclusive DFS partner to ESPN owned media channels and digital inventory, securing a key advantage over nearest rival in the US market, FanDuel.
Earlier this year Disney backed out of a $250 million investment in DraftKings that would have given it a 27 percent stake in the booming business (see previous InfoPowa reports).
However, other US companies have not been shy in showing confidence in the sector, and DraftKings has raised almost $80 million from investors, and is currently involved in another round of funding.
Rival FanDuel has also been well supported, raising $275 million from investors that have included Time Warner and Google (see previous InfoPowa reports).
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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