Sweden in the News — Weekly Round-up for February 8, 2019

Swedish Parliament Says No To Aggressive Gambling Advertising

Calls meeting with stakeholders

According to a media report on Swedish TV broadcaster SVT Tuesday, Minister of Public Administration Ardalan Shekarabi has called in stakeholders to discuss the newly re-regulated gambling market’s “aggressive and unrestrained advertising”.

“If the industry is unable to take responsibility and observe moderation in advertising for gambling, then I will not hesitate to progress with harsher, mandatory measures,” Shekarabi said in an interview with SVT.

Sweden’s online gambling authority has already taken licensees to task on their failure to integrate satisfactorily with the National self-exclusion register SpelPaus (see previous InfoPowa reports).

Spelinspektionen Licenses Another Online Operator

69 Licensees now operating in the market

Sweden’s gambling authority Spelinspektionen has awarded another three licenses for the re-regulated market.

FT Diva Casino HB received a license for land-based commercial casino games and Bell Casino AB a license for games on ships.

In the online sector, Premier Gaming Ltd was awarded an online gambling and betting license – operating through the prontocasino.com, prontocasino.se, premierlivecasino.com, premierlivecasino.se, prontobingo.com, prontobingo.se, prontoodds.com and prontoodds.se domains.

Sper Welcomes Betsson And TR Media

To Swedish Trade Association

Swedish trade association Speletiska Rådet (Sper) has welcomed Betsson and TR Media as its newest members.

Formerly acting as the Swedish ethics council for 15 years, Sper redirected its focus in 2017 and reformed into the trade association for gambling operators and suppliers.

Sper currently lists eighteen members comprising ATG, Folk games, Sports Games, Combined games, Miljonlotteriet, Svebico, Swedish Postcode Lottery, Svenska Spel, Sportlotteriet, Paf, IGT, Raktech, SG Digital, Zimpler, Bethard, Braodds.com and now TR Media and Betsson.