Sweden in the News — Weekly Round-up for February 8, 2019

By Brian Cullingworth, Last updated Feb 8, 2019

Swedish Parliament Says No To Aggressive Gambling Advertising

Calls meeting with stakeholders

According to a media report on Swedish TV broadcaster SVT Tuesday, Minister of Public Administration Ardalan Shekarabi has called in stakeholders to discuss the newly re-regulated gambling market’s “aggressive and unrestrained advertising”.

“If the industry is unable to take responsibility and observe moderation in advertising for gambling, then I will not hesitate to progress with harsher, mandatory measures,” Shekarabi said in an interview with SVT.

Sweden’s online gambling authority has already taken licensees to task on their failure to integrate satisfactorily with the National self-exclusion register SpelPaus (see previous InfoPowa reports).

Spelinspektionen Licenses Another Online Operator

69 Licensees now operating in the market

Sweden’s gambling authority Spelinspektionen has awarded another three licenses for the re-regulated market.

FT Diva Casino HB received a license for land-based commercial casino games and Bell Casino AB a license for games on ships.

In the online sector, Premier Gaming Ltd was awarded an online gambling and betting license – operating through the prontocasino.com, prontocasino.se, premierlivecasino.com, premierlivecasino.se, prontobingo.com, prontobingo.se, prontoodds.com and prontoodds.se domains.

Sper Welcomes Betsson And TR Media

To Swedish Trade Association

Swedish trade association Speletiska Rådet (Sper) has welcomed Betsson and TR Media as its newest members.

Formerly acting as the Swedish ethics council for 15 years, Sper redirected its focus in 2017 and reformed into the trade association for gambling operators and suppliers.

Sper currently lists eighteen members comprising ATG, Folk games, Sports Games, Combined games, Miljonlotteriet, Svebico, Swedish Postcode Lottery, Svenska Spel, Sportlotteriet, Paf, IGT, Raktech, SG Digital, Zimpler, Bethard, Braodds.com and now TR Media and Betsson.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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