SMP & Rightlander to Create Affiliate Compliance Training Module
By Simon Wright, Last updated Feb 10, 2021
SMP eGaming who provide multi jurisdiction, regulatory and compliance advice and Rightlander who help brands stay compliant, have joined forces to create an affiliate compliance training module.
The training programme which will be tailored for the regulatory roles within the iGaming industry, will be delivered through SMP’s hugely successful training platform.
The course content takes users through real-world examples of affiliate marketing to demonstrate methods used by affiliates to deliver content, to show methods that can be used to identify non-compliant content and how to save time by quickly focusing in on relevant content.
Ted Pepper, Managing Director of SMP eGaming said: “Recent enforcement actions have highlighted the importance of the affiliate relationship to an operator’s overall culture of compliance. The specialists at Rightlander are experts in this space and so we are immensely pleased to be giving the wider market access to their knowledge in an accessible and reportable format.”
Ian Sims, founder of Rightlander and who will be also speaking at this week’s IGB Live!, said: “With the inevitable shift of accountability for compliance moving away from affiliate managers and into the hands of dedicated compliance officers, we’ve become acutely aware of a need to help the latter better understand the methods that affiliates use to market brands. SMP’s highly regarded Compliance Academy is the perfect platform to help us achieve this.”