Reflex Gaming set to sign up William Hill for gaming content

By Brian Cullingworth, Last updated Mar 5, 2021

ICE show will provide the backdrop for agreement ceremony

After just a year in existence online gambling games developer Reflex Gaming has announced that it has clinched a content deal with the online division of William Hill plc, and is to sign the contract at ICE next week.

In a statement this week managing director Quentin Stott described the deal as a “significant business win”, observing:

“As the new kids on the digital block, ICE 2016 was an intense learning experience for us. Since then, a lot has been achieved, not least the hiring of former Inspired senior executive Mat Ingram as Chief Product Officer.”

Stott added that his objective at ICE 2017 is to show the progress achieved over the past year by his company, establish the brand, and demonstrate that Reflex is a serious player.

“I think that we have recruited what are some of the UK’s most successful games designers and it’s important that we are able to communicate the energy and skill set that we are bringing to the task,” Stott said, revealing that Reflex’s 2017 presentation will showcase hand crafted games designed for specific jurisdictions and demographics.

“We will not be producing vast collections of ‘me too’ products which actually serve little or no purpose,” he concluded.

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