Online Gambling Operator To Boost Marketing This Year

32Red to increase media spend to GBP 6 million

The popular Gibraltar-based online casino operator 32Red plc is to hire a professional media planning agency to better deploy its planned GBP 6 million marketing budget for 2014.

M.i. Media has been selected to replace in-house resources for the key role in the company's marketing initiatives as it strives to maintain and extend its influence in the market.

"M.i. Media demonstrated a detailed understanding of our business throughout the pitch process," said 32Red director Matt Booth this week. "I am confident that their rigorous approach will be invaluable to us as we build on the current success of the company."

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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