New Look For Mecca Land And Online Operations

Revamp supported by a multi-million pound marketing campaign

Rank Group subsidiary Mecca Bingo is unveiling a fresh new look for the Mecca brand and its Meccabingo.com website, backed by a multi-million pound through-the-line marketing campaign, including a series of TV adverts to be aired on network television from 1 October this year.
The TV ad introduces the new multi-channel brand strapline 'We know the feeling' and focuses on the fun and excitement experienced by players.
The new look will be featured in a series of four TV adverts produced by independent creative agency Pablo, focusing on aspects of the game that Mecca knows bingo players love.
The supporting marketing campaign will see extensive online marketing and PR support featuring TV presenter and fashion expert, Louise Redknapp, who also appears in the TV campaign.
Anna Shirley, marketing director at Mecca Bingo, said: "For bingo players, winning is about much more than the prize itself. It's the skills needed to play, the excitement of finishing first, the fun of the game itself and the friendships that are built at our clubs and online."

Online Casino News Courtesy of Infopowa

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Brian Cullingworth

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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