MyLotto24 Expands To Ireland

By Brian Cullingworth, Last updated Apr 7, 2017

First step in International expansion strategy

ZEAL Network SE’s MyLotto24 brand had launched an online lottery business in Ireland, saying the move kicks off the Group’s “internationalisation” strategy which was communicated to the industry earlier this year (see previous InfoPowa reports).

“Lotto and betting have a long tradition in Ireland,” Allan Turner, country manager for MyLotto24’s Irish Business, said. “Building on this, MyLotto24 wants to improve the lottery experience for the Irish people. With this first step in our internationalisation strategy, we can use our scalable state-of-the-art online lottery platform to provide a great user experience.”

MyLotto24 estimates the Irish market to be worth Euro 700 million, characterised by high per-capita lottery sales and a high online penetration.

The new site, primarily designed for mobile devices and complemented by a mobile app, offers betting on several lotto draws, including the Irish Lotto, EuroMillions, EuroJackpot and the German Lotto.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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