Microgaming ‘Plays’ it Forward

By Simon Wright, Last updated Mar 1, 2021

Isle of Man based Microgaming have announced this morning on the second day of Safer Gambling Week, that their PlayItForward CSR programme is to support the Gordon Moody Association. In a Press Release sent out by Microgaming earlier today, they announced that the Gordon Moody Association is the latest beneficiary of their Corporate Social Responsibility PlayItForward programme.

The Gordon Moody Association is a registered charity with nearly 50 years experience in providing residential support and treatment for people who are severely addicted to gambling. With the charity currently operating two locations, one in the West Midlands and the other just outside London.

Kimberly Broad, Director of Compliance at Microgaming, speaking about the provision of funding to the Gordon Moody Assocation said: “At Microgaming, we strive to promote and support a safe, responsible environment for our customers and wider communities, which is why engaging and collaborating with charities such as Gordon Moody Association is incredibly important to us.”

“Gordon Moody Association plays a key role in our community, providing individuals and families with much needed support and care in treating and minimising the harm that can be caused by problem gambling. We are delighted to help support them and hope that this donation will go some way towards helping the charity continue the incredible work they do.”

Whilst Rob Mabbett, Head of Growth at the Gordon Moody Association added: “Collaborating with the likes of Microgaming and the wider industry is integral to what we do.”

“On behalf of the team at Gordon Moody Association, we would like to thank Microgaming for their generous support and for all of the good work they are doing in the space of CSR and responsible gambling.”

“The donation from Microgaming PlayItForward will go towards a comfort fund. It will also help to assist families physically, emotionally, and mentally to find peace of mind while their loved ones access therapy for problem gambling.”

Throughout 2020 Microgaming have already supported dozens of charities and initiatives through their PlayItFoward programme which was established back in 2014.

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