Inspired Set To Launch Virtual Grand National Product

By Brian Cullingworth, Last updated Apr 7, 2017

On the eve of real life event

Inspired Entertainment, Inc. is set to launch its latest virtual horse race product, the Virtual Grand National, on air for the first time on national TV in the UK, on the eve of the iconic real life National Hunt horse race which is held annually at Aintree Racecourse.

Inspired’s Virtual Grand National has been developed to feature the 40 declared runners and riders from the 2017 Grand National field, and will use complex data algorithms to deliver the most realistic and sophisticated predictor race to date, the company said.

Following the Virtual Grand National’s debut this week, Aintree will become the first racecourse in the UK to be featured daily in Virtual Horse Races, provided exclusively by Inspired.

Events will be streamed to online and mobile players, and broadcast into retail betting and gaming locations worldwide through Inspired’s network of digital and land-based platforms.

A Grand National Race of Champions mobile slot game has also been exclusively developed and launched to coincide with the event.

“This project has been both a challenging and hugely rewarding one to work on with our partners,” Steve Rogers, chief commercial officer, Inspired, commented. “The end result is one of our most realistic and sophisticated Virtual Sports products to date, and I have no doubt that punters and viewers will be impressed by the quality and realism of the animation of the race”.

Check out a preview here:

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