Garfield Named As Boylesports Cmo (update)

Will lead Irish bookmaker's marketing efforts

Neill Garfield, whose recent resignation from Betsson subsidiary Nordicbet has prompted a search for a new managing director (see previous InfoPowa report), was named chief marketing officer for Irish bookmaker BoyleSports, Tuesday.

Garfield brings a wealth of experience to the position having served as managing director for Nordicbet, head of marketing for Tom Waterhouse, general marketing manager – online sportsbook for Paddy Power, head of direct marketing – acquisition for O2 UK, senior marketing manager for Telefonica O2 and online marketing controller for British Sky Broadcasting.

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