Digital Good For Tatts Group's First Half

Almost 25 percent of wagering now generated from digital products

The Tatts gambling group in Australia posted increases in revenue in its fiscal H1-2014 ended December 31, with digital activities again performing strongly.

The results showcase a net revenue increase of 14.6 percent to A$139.8 million as overall group sales increased to A$1.51 billion.

The digital division of the company again turned in a sterling performance, off-setting a 12.7 percent decline in telephone betting and a 1.8 percent easing in retail outlet revenue.

Digital revenues rose 24.8 percent, with CEO Robbie Cooke noting that the division has improved its customer relationship management capability, a move which will stand the division in good stead during the upcoming launch of the new group Ubet branding, which is to replace the existing Tatts and TAB identities (see previous InfoPowa reports).

Cooke revealed that the work preparatory to the launch has been completed, with the first rebranded retail shop due to be opened in April this year.

The digital division will additionally benefit from new virtual racing and mobile apps as part of the Ubet roll-out.

Cooke observed in his commentary:

"We are optimistic about our potential to deliver strong growth in digital. The increase in digital sales more than offset the decline in phone-based sales. In fact, our digital sales growth is outpacing the phone sales decline three to one."

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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