Betup For Unibet
By Casinomeister, Last updated Feb 5, 2016
Targets casual players
Unibet will offer BetUP, a live betting game with a casual sports fan appeal, following a deal with Commologic.
The product, which combines different gaming genres into a second-screen, live sports betting experience, will be available on Unibet's desktop, mobile and tablet channels.
"At Unibet we are very much focused on innovation and we believe that BetUP has great potential as a fan engagement tool," Erik Bäcklund, Head of Sportsbook at Unibet, said.
"Both the online gaming industry and the way we consume media are changing and BetUP provides a friendly and entertaining second-screen live betting experience for casual players.
"We expect the product to be popular with existing customers, but also to act as a solid entry point for the less betting-savvy sports fans, who currently don't bet online."
Online Casino News Courtesy of Infopowa
The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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