Betsson Develops New Front End Technology

"One Betsson Group" delivers improved scaleability, says chief exec

Betsson is claiming "world's largest mobile casino" with the development of "One Betsson Group" (OBG), a new front end technology that enables it to include over 800 games in combination with an improved design and layout.
According to Betsson, OBG is a component layer that will sit between the proprietary technology platform Techsson and the different brand front-ends enabling faster launch of games, functionality and improved user experience across brands, channels and countries.
The first brand to be built on OBG is Betsson.com's mobile casino, which aside from the vast array of game options, provides improved search and personalization capabilities.
"The success of Betsson Group's multi-brand strategy is dependent on a scalable technology and the introduction of Techsson has reduced platform cost per user. OBG is taking scalability to the next level as it makes improvements in the user experience more efficient.
"We firmly believe this casino is bringing Betsson.com to the forefront of the industry — and the rest of the Betsson brands are to follow suit," Ulrik Bengtsson, chief executive officer and president of Betsson AB, commented.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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