A Word Of Advice On Gambling Advertising
By Casinomeister, Last updated Dec 19, 2014
CAP publishes gambling advertising review
The Committee of Advertising Practice, a UK body that specialises in advertising guidance and works closely with the Advertising Standards Association, has published a review of the evidence on gambling advertising and its impact on young people and problem gambling behaviour, advising operators to take all reasonable steps to avoid targeting the under-aged.
CAP says the evidence shows that the impact of gambling advertising on these areas is limited, and that it is confident that the strict content and scheduling rules in place set the right level of protection for young and vulnerable people.
The review was launched in response to a request by the UK government's Department of Culture Media and Sport and forms part of a multi-agency process looking at how gambling is advertised (see previous InfoPowa reports).
The work follows independent research findings published earlier this year by the ASA which showed that its decisions on complaints around gambling ads meets societal expectations.
CAP will continue to focus on the overall issue to keep pace with legitimate concerns within society, and will work proactively to ensure that advertising by gambling companies remains responsible, with specific attention to:
* Producing enhanced guidance for advertisers.
* Working with academics and other experts to ensure the rules continue to identify and address the particular risks and vulnerabilities associated with gambling advertising.
* Working with fellow regulators to expand and improve the evidence base.
Shahriar Coupal, director of CAP said: "We know gambling can be a contentious issue which is why there are strict rules in place to ensure it's advertised responsibly. While our Review shows that our regulation of gambling ads is effective, we're staying vigilant and will act where evidence shows that children or vulnerable people might be at risk."
See the full review and guidance notes here:
http://www.cap.org.uk/News-reports/Media-Centre/2014/~/media/Files/CAP/Reports%20and%20surveys/CAP%20and%20BCAP%20Gambling%20Review.ashx
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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