White Label Casinos

lcfc80

Dormant account
Hi all. Hope people can spare some time for me on here as I have a few questions about white label casinos and the software involved.

Firstly, I currently work in sport betting affiliate marketing but would like to have my own 'brand' instead and have spoke to one particular firm that seem pretty decent so far.

The main question I have is do customers seem to mind playing at a white label casino as it is basically a copy or do they not really notice due to many different casinos using the same games suppliers anyway?

There is no need to mention the company but they say they use microgaming (quickfire) and having seen them around a lot I am assuming this can only be a good thing

If there are many affiliates on here the same question really goes to them as about the customer one. Do you mind promoting white label casino's or would you not bother? Or as long as the casino is a quality product for customers and the affiliate program is well run you'd be happy to work with them?

Also should there be anything else I should be looking for? I am good at the marketing side of my current job but don't have a huge experience of the workings of the casino side

Any information, help or guidance would be very appreciated and feel free to pm me if you want to know the company I have been looking at so far

thanks
 

dunover

Unofficial T&C's Editor
Staff member
webmeister
PABnonaccred
PABnononaccred
CAG
mm3
Hi all. Hope people can spare some time for me on here as I have a few questions about white label casinos and the software involved.

Firstly, I currently work in sport betting affiliate marketing but would like to have my own 'brand' instead and have spoke to one particular firm that seem pretty decent so far.

The main question I have is do customers seem to mind playing at a white label casino as it is basically a copy or do they not really notice due to many different casinos using the same games suppliers anyway?

There is no need to mention the company but they say they use microgaming (quickfire) and having seen them around a lot I am assuming this can only be a good thing

If there are many affiliates on here the same question really goes to them as about the customer one. Do you mind promoting white label casino's or would you not bother? Or as long as the casino is a quality product for customers and the affiliate program is well run you'd be happy to work with them?

Also should there be anything else I should be looking for? I am good at the marketing side of my current job but don't have a huge experience of the workings of the casino side

Any information, help or guidance would be very appreciated and feel free to pm me if you want to know the company I have been looking at so far

thanks
White Label casinos do not have a glowing reputation on here, and are considered usually 'at own risk'. I would assume their affiliate programs would have the same caution involved. I am merely a player, and have no experience of affiliate networks but there are a few on here who will put you right. I do know that reputable persons here would not promote sites that would not meet certain proven standards to the members here, so I would advise you to let them tell you the score and if you are doing any sort of promoting it's good form to contact Max/Bryan first.
 

Nicola

Meister Member
mm1
Beware of the white label group 'Plus-Five Gaming'... my other half won on Immortal Romance and he was told "we don't like your sort here" - he was betting max bet £3.00 and they withheld his winnings.

Stick with the main casinos which are accredited here :)
 

lcfc80

Dormant account
Beware of the white label group 'Plus-Five Gaming'... my other half won on Immortal Romance and he was told "we don't like your sort here" - he was betting max bet £3.00 and they withheld his winnings.

Stick with the main casinos which are accredited here :)
thank you for that, they are actually in my favourite list after I contacted them and never heard anything back so they are definitely not being chased up if the firm I'm talking to end up not working out

thanks for the first reply as well
 

jetset

RIP Brian
CAG
I think that the trouble with white labels is that the purveyors of such sites in the past and in many cases today have not been particularly diligent about who they sell these businesses to.

The result has been an alarmingly high proportion of screw-ups, unprofessional marketing and other bad conduct that has dissatisfied players.

As a result some providers have seriously damaged their reputations, and it is (as a previous poster has commented) a good idea to make a few enquiries of experienced affys here on the forum, along with Max and Bryan before you get involved with any company.
 

Webzcas

Winter is Coming!
There is no need to mention the company but they say they use microgaming (quickfire) and having seen them around a lot I am assuming this can only be a good thing
I was also approached the other week by Progress Play, who are offering Microgaming white labels. I turned it down flat. Have enough problem running my own sites, let alone the headache that comes with being behind a white label, which is nothing more than a glorified affiliate site. Whereby you have no control over anything, other than the promotion of said site.
 

KasinoKing

WebMeister & Slotaholic..
webmeister
PABnonaccred
CAG
MM
I think that the trouble with white labels is that the purveyors of such sites in the past and in many cases today have not been particularly diligent about who they sell these businesses to.
The result has been an alarmingly high proportion of screw-ups, unprofessional marketing and other bad conduct that has dissatisfied players.
Agree with this. ANY casino is only as good as the management who are running it, white label or otherwise.
The problem comes in cases where the criteria for purchasing a white label is not set as high as outright ownership.

KK
 

maxd

Complaints (PAB) Manager
Staff member
... an alarmingly high proportion of screw-ups, unprofessional marketing and other bad conduct that has dissatisfied players.
... nothing more than a glorified affiliate site. Whereby you have no control over anything, other than the promotion of said site.
+1 on both counts.

In my experience dealing with player complaints I see it this way: a player at any given casino may have a problem but a player at any given white-label casino probably will.

White labels are generally run like shoddy franchises: they buy into the name but generally offer none of the real services that made the parent company successful enough to be selling franchises in the first place.

As far as players are concerned white label = red flag, IMHO.
 

Nifty29

Dormant account
Agree with this. ANY casino is only as good as the management who are running it, white label or otherwise.
The problem comes in cases where the criteria for purchasing a white label is not set as high as outright ownership.

KK
Including Rival?

Do you know for sure that the criteria for full ownership and white labels at Rival are exactly the same?
 

Redbet-Andy

Dormant account - New account: AndyB-MrGreen
Not 100% of the time but you have to consider the fact that a company is setting out to create a casino business and taking a shortcut, which is less efficient and more expensive.

There are some exceptions but that lack of initial investment in time, and staff, often hints at the quality of an operation.
 

Nifty29

Dormant account
:confused: I never said they were the same, did I?

KK
You said:

"The problem comes in cases where the criteria for purchasing a white label is not set as high as outright ownership."

By extension, since you promote many Rival white labels, you must be convinced that the criteria for direct ownership and white labelling are identical. Otherwise, you would be promoting casinos that are certain to have problems (according to you). It would be great if you could share the source of that information with us, as history shows that the bar is set fairly low for one and even lower for the other.

Sorry if it looks like a derail, but IMO its a very important point and shows that some affiliates will promote white labels knowing full well they could go rogue at any moment. If affiliates refused to promote white labels and insisted on direct ownership and management the whole white label idea will fade away and make the Industry a safer place for punters.
 

jetset

RIP Brian
CAG
I'd like to hear more about this Progress Play outfit punting Microgaming white labels.

MGS have had white label problems in the past, and one would hope that they have learned from their mistakes back then and are applying more stringent requirements for potential white label clients.

If they're outsourcing the sale of their white labels I would think that has some perils - working at one remove carries added risk in this area imo.
 

Mousey

Ueber Meister Mouse
I'm just a player, but I purely hate 'white labels'. I don't truly understand exactly what they are, nor why reputable casino groups would need them.

Look at the problem with Casino 888 with bonus terms that forbid taking same certain bonuses at more than one of their casinos and/or labels - but then can't or won't tell or post a list of all their casinos/labels.

I want some idea of who I'm dealing with when forking over personal and financial info and my money.
 

jetset

RIP Brian
CAG
I agree - and when these dumps fail neither the owner, the go-between or the provider accept responsibility, leaving the player out of pocket....as usual.
 

Jasminebed

Grumpy old gal
Players may not be aware that a casino is a white label, or really understand what one is.

But when I read
don't have a huge experience of the workings of the casino side
I can see how a player would be almost bound to encounter issues.

We encounter issues at the best of casinos, but experience has taught them how to deal with these issues.
 

Nifty29

Dormant account
Gentlemen, blades down please. Nifty, please review the Posting Rules regarding personal agendas. Your criticism is noted but derailing here in order to pursue that is not cool.
Apologies to those involved in this thread.

I had a valid point but didn't make it appropriately and should have known better.
 
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