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White Label Casinos

Discussion in 'Online Casinos' started by lcfc80, May 22, 2013.

    May 22, 2013
  1. lcfc80

    lcfc80 Dormant account

    Occupation:
    affiliate marketer
    Location:
    United Kingdom
    Hi all. Hope people can spare some time for me on here as I have a few questions about white label casinos and the software involved.

    Firstly, I currently work in sport betting affiliate marketing but would like to have my own 'brand' instead and have spoke to one particular firm that seem pretty decent so far.

    The main question I have is do customers seem to mind playing at a white label casino as it is basically a copy or do they not really notice due to many different casinos using the same games suppliers anyway?

    There is no need to mention the company but they say they use microgaming (quickfire) and having seen them around a lot I am assuming this can only be a good thing

    If there are many affiliates on here the same question really goes to them as about the customer one. Do you mind promoting white label casino's or would you not bother? Or as long as the casino is a quality product for customers and the affiliate program is well run you'd be happy to work with them?

    Also should there be anything else I should be looking for? I am good at the marketing side of my current job but don't have a huge experience of the workings of the casino side

    Any information, help or guidance would be very appreciated and feel free to pm me if you want to know the company I have been looking at so far

    thanks
     
  2. May 22, 2013
  3. dunover

    dunover Unofficial T&C's Editor CAG PABnononaccred PABnonaccred PABinit mm3 webmeister

    Occupation:
    International Money Launderer
    Location:
    the bus shelter, opposite GCHQ Benhall
    White Label casinos do not have a glowing reputation on here, and are considered usually 'at own risk'. I would assume their affiliate programs would have the same caution involved. I am merely a player, and have no experience of affiliate networks but there are a few on here who will put you right. I do know that reputable persons here would not promote sites that would not meet certain proven standards to the members here, so I would advise you to let them tell you the score and if you are doing any sort of promoting it's good form to contact Max/Bryan first.
     
    1 person likes this.
  4. May 22, 2013
  5. Nicola

    Nicola Casino Affiliate MM mm1 webmeister

    Occupation:
    Web Developer
    Location:
    Green Park, London
    Beware of the white label group 'Plus-Five Gaming'... my other half won on Immortal Romance and he was told "we don't like your sort here" - he was betting max bet £3.00 and they withheld his winnings.

    Stick with the main casinos which are accredited here :)
     
  6. May 22, 2013
  7. bsilva028

    bsilva028 Banned : multi-account fraudster PABnoaccred PABaccred

    Occupation:
    salesman
    Location:
    portugal
    i dont play at white labels and i dont recomend them
     
  8. May 22, 2013
  9. lcfc80

    lcfc80 Dormant account

    Occupation:
    affiliate marketer
    Location:
    United Kingdom
    thank you for that, they are actually in my favourite list after I contacted them and never heard anything back so they are definitely not being chased up if the firm I'm talking to end up not working out

    thanks for the first reply as well
     
  10. May 23, 2013
  11. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    I think that the trouble with white labels is that the purveyors of such sites in the past and in many cases today have not been particularly diligent about who they sell these businesses to.

    The result has been an alarmingly high proportion of screw-ups, unprofessional marketing and other bad conduct that has dissatisfied players.

    As a result some providers have seriously damaged their reputations, and it is (as a previous poster has commented) a good idea to make a few enquiries of experienced affys here on the forum, along with Max and Bryan before you get involved with any company.
     
    5 people like this.
  12. May 23, 2013
  13. Webzcas

    Webzcas Winter is Coming! Staff Member

    Occupation:
    Webmaster
    Location:
    Block S25, South Stand, Ashton Gate, BS3
    I was also approached the other week by Progress Play, who are offering Microgaming white labels. I turned it down flat. Have enough problem running my own sites, let alone the headache that comes with being behind a white label, which is nothing more than a glorified affiliate site. Whereby you have no control over anything, other than the promotion of said site.
     
  14. May 23, 2013
  15. KasinoKing

    KasinoKing WebMeister & Slotaholic.. CAG MM PABnonaccred webmeister

    Occupation:
    House-Husband and Casino Advisor
    Location:
    Bexhill on sea, England
    Agree with this. ANY casino is only as good as the management who are running it, white label or otherwise.
    The problem comes in cases where the criteria for purchasing a white label is not set as high as outright ownership.

    KK
     
    1 person likes this.
  16. May 23, 2013
  17. maxd

    maxd Complaints (PAB) Manager Staff Member

    Occupation:
    The PAB Guy
    Location:
    Saltirelandia
    +1 on both counts.

    In my experience dealing with player complaints I see it this way: a player at any given casino may have a problem but a player at any given white-label casino probably will.

    White labels are generally run like shoddy franchises: they buy into the name but generally offer none of the real services that made the parent company successful enough to be selling franchises in the first place.

    As far as players are concerned white label = red flag, IMHO.
     
    2 people like this.
  18. May 23, 2013
  19. Nifty29

    Nifty29 Dormant account

    Occupation:
    PAID CASINO SHILL
    Location:
    Turn right, then right. then right again
    Including Rival?

    Do you know for sure that the criteria for full ownership and white labels at Rival are exactly the same?
     
  20. May 23, 2013
  21. Redbet-Andy

    Redbet-Andy Dormant account - New account: AndyB-MrGreen

    Occupation:
    Casino and marketing
    Location:
    Malta
    Not 100% of the time but you have to consider the fact that a company is setting out to create a casino business and taking a shortcut, which is less efficient and more expensive.

    There are some exceptions but that lack of initial investment in time, and staff, often hints at the quality of an operation.
     
    2 people like this.
  22. May 24, 2013
  23. KasinoKing

    KasinoKing WebMeister & Slotaholic.. CAG MM PABnonaccred webmeister

    Occupation:
    House-Husband and Casino Advisor
    Location:
    Bexhill on sea, England
    :confused: I never said they were the same, did I?

    KK
     
  24. May 24, 2013
  25. Nifty29

    Nifty29 Dormant account

    Occupation:
    PAID CASINO SHILL
    Location:
    Turn right, then right. then right again
    You said:

    "The problem comes in cases where the criteria for purchasing a white label is not set as high as outright ownership."

    By extension, since you promote many Rival white labels, you must be convinced that the criteria for direct ownership and white labelling are identical. Otherwise, you would be promoting casinos that are certain to have problems (according to you). It would be great if you could share the source of that information with us, as history shows that the bar is set fairly low for one and even lower for the other.

    Sorry if it looks like a derail, but IMO its a very important point and shows that some affiliates will promote white labels knowing full well they could go rogue at any moment. If affiliates refused to promote white labels and insisted on direct ownership and management the whole white label idea will fade away and make the Industry a safer place for punters.
     
  26. May 24, 2013
  27. maxd

    maxd Complaints (PAB) Manager Staff Member

    Occupation:
    The PAB Guy
    Location:
    Saltirelandia
    Gentlemen, blades down please. Nifty, please review the Posting Rules regarding personal agendas. Your criticism is noted but derailing here in order to pursue that is not cool.
     
    1 person likes this.
  28. May 24, 2013
  29. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    I'd like to hear more about this Progress Play outfit punting Microgaming white labels.

    MGS have had white label problems in the past, and one would hope that they have learned from their mistakes back then and are applying more stringent requirements for potential white label clients.

    If they're outsourcing the sale of their white labels I would think that has some perils - working at one remove carries added risk in this area imo.
     
  30. May 24, 2013
  31. Webzcas

    Webzcas Winter is Coming! Staff Member

    Occupation:
    Webmaster
    Location:
    Block S25, South Stand, Ashton Gate, BS3
    Jetset, I have sent you an email.
     
    1 person likes this.
  32. May 24, 2013
  33. Mousey

    Mousey Ueber Meister Mouse CAG

    Occupation:
    Pencil Pusher
    Location:
    Up$hitCreek
    I'm just a player, but I purely hate 'white labels'. I don't truly understand exactly what they are, nor why reputable casino groups would need them.

    Look at the problem with Casino 888 with bonus terms that forbid taking same certain bonuses at more than one of their casinos and/or labels - but then can't or won't tell or post a list of all their casinos/labels.

    I want some idea of who I'm dealing with when forking over personal and financial info and my money.
     
    2 people like this.
  34. May 24, 2013
  35. jetset

    jetset Ueber Meister CAG

    Occupation:
    Senior Partner, InfoPowa News Service
    Location:
    Earth
    I agree - and when these dumps fail neither the owner, the go-between or the provider accept responsibility, leaving the player out of pocket....as usual.
     
  36. May 24, 2013
  37. Jasminebed

    Jasminebed Closer to 100 than Birth

    Occupation:
    Not in workforce
    Location:
    Ontario
    Players may not be aware that a casino is a white label, or really understand what one is.

    But when I read
    I can see how a player would be almost bound to encounter issues.

    We encounter issues at the best of casinos, but experience has taught them how to deal with these issues.
     
  38. May 24, 2013
  39. Nifty29

    Nifty29 Dormant account

    Occupation:
    PAID CASINO SHILL
    Location:
    Turn right, then right. then right again
    Apologies to those involved in this thread.

    I had a valid point but didn't make it appropriately and should have known better.
     

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