Ladbrokes Launch New Customer Rewards
By Casinomeister, Last updated Nov 20, 2015
Exchange coins for scratchcards
After a month long trial, Ladbrokes is set to launch its "Ladbrokes Life Adventure" gamification reward system during December, claiming a first of its kind in the UK.
Ladbrokes customers will collect coins when playing games which can be exchanged for guaranteed cash reward scratch cards across its sportsbook, bingo, Vegas and poker products.
"We're delighted to be launching the Ladbrokes Life Adventure this winter," said Pablo Grunbaum, chief operating officer for Ladbrokes Digital. "Our new rewards scheme is the most innovative and ambitious in the gaming industry and we are looking forward to introducing it across our full range of products in time."
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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