Yahoo Achieves U.k. Licensing For Its Daily Fantasy Sports Offering
By Casinomeister, Last updated Dec 9, 2016
Not much marketing yet, but Yahoo clearly has UK ambitions
Joining FanDuel and DraftKings in acquiring a UK Gambling Commission licence, Yahoo signalled its daily fantasy sports intentions in the UK market this week as former partner Mondogoal switched from a business-to-consumer DFS supplier to a European business-to-business operation.
Industry observers point out that Yahoo has thus far carried out little in the way of major marketing on DFS in its US endeavours, unlike rivals DraftKings and FanDuel, and they expect it to follow a similar path in the Britain.
Certainly its initial operations have been without fanfare or much publicity outside of social media.
Yahoo's DFS offering includes European-style football with transactions in GBP, along with US and Canada-oriented sports contests.
The UK licence is held by a Dublin, Ireland-based subsidiary.
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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophotography.
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