Luxbet Marketers Spoof Twitter Users

By Brian Cullingworth, Last updated Sep 23, 2016

Employee "Dave" tirade turns out to be a marketing ploy

Causing something of a twitter on Twitter this week, a poster describing himself as a disgruntled former employee of online gambling site Luxbet set about wreaking revenge on the company.
Using the hashtag #DaveGetsFired, the allegedly sacked social media manager said he had been fired on his day off and went on ostensibly to "hijack" the company's account, launching into a rant against Luxbet, a subsidiary of Aussie gaming giant Tabcorp and licensed in the UK and Alderney.
Among his tweets was an invitation to free pizzas for the company's 12,500 followers, to be bought on a corporate credit card "Dave" allegedly still had in his possession.
The trending tweets caught the eye of 9News in Australia, which later reported that Luxbet had confirmed that the spoof was a marketing ploy to promote the site's new app.
Luxbet has since deleted the fake employee's tweets and advised users:
"Sorry about #DaveGetsFired. Join us for Dave's farewell tomorrow at Cheers on George street, Sydney at 12:30PM. Our shout up to $5k."

Online Casino News Courtesy of Infopowa

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