Bwin Ramps Up Brand Presence In Italy
By Brian Cullingworth, Last updated Sep 23, 2016
With high profile media deals
bwin.it has boosted its communication and marketing strategy with several initiatives in the Italian market including investments in advertising on Mediaset networks, print newspapers "Corriere dello Sport" and "Tuttosport", Sky and Sport Network for the duration of the 2016-2017 football season.
In addition, bwin branding will feature on LED displays on the sidelines during home games of Italian football clubs Lazio, Fiorentina, Genoa, Sampdoria, Udinese, Cagliari, Chievo Verona, Pescara and Palermo following a partnership with international sports marketing firm Infront Italy.
"We are pleased to reconfirm our presence on TV and in print, thanks to renewed agreements with Sky, Mediaset and Sport Network which integrates with our increased presence on the sidelines of select football clubs that will allow us to further increase visibility and recognition of the bwin brand and reach a growing number of football fans and the sport," Moreno Marasco, of bwin Italy said.
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Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.
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