Betway Clinch Another Belgian Sponsorship
By Brian Cullingworth, Last updated Sep 23, 2016
High profile deal will boost operator's presence in the country
Betway Sportsbook has entered into its second high profile sponsorship deal in under a week, the first with RSC Anderlecht.
In this latest sponsorship, Betway has become the official betting partner of Belgium's principal football cup competition, the Croky Cup following a deal with the Belgian Football Association and Pro League for a three-year term.
InfoPowa readers will recall Betway already boasts a high-profile principal sponsorship partnership with English Premier League football club West Ham United which the company recently extended through to the 2019/2020 season.
In addition, a three-year betting partnership exists with five Bundesliga 2 football clubs.
"The partnership with the Belgian Cup is an excellent platform to introduce our brand across all football supporters in Belgium," Anthony Werkman of Betway said. "We look forward building up the excitement from the early round games all the way to the final in Brussels."
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Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.
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